Privacy Policy

STETSON FORD created this website Privacy Policy ("Privacy Policy") in order to ensure the confidence of our valued visitors and customers ("Users") of and to our STETSON FORD website ("Site"), and to demonstrate our commitment to fair information practices and the protection of privacy.

1. Types of Information Collected

a.Traffic Data Collected. STETSON FORD tracks traffic data to improve our marketing efforts. Traffic Data is anonymous information that does not personally identify a User but is helpful in developing future successful marketing campaigns and advertising investments.

b. Personal Information Collected. In order for a User to access and use certain services STETSON FORD offers via the Site, STETSON FORD requires Users to provide information that personally identifies Users ("Personal Information"). Personal Information may include: (i) Contact Data (such as a User's name, mailing and e-mail addresses); (ii) Financial Data (such as a User's account or credit card number); and (iii) Demographic Data (such as a User's zip code). If a User communicates with STETSON FORD by e-mail or otherwise completes online forms or surveys, any information provided in such communication may be collected as Personal Information.

c. Data and Reports Compiled or Generated through the Services. As a part of certain services, STETSON FORD compiles and stores data and information, and generates reports related to User's access to and use of such services ("Service Data and Reports").

2. Uses of Information Collected

STETSON FORD uses Contact Data to send Users information about STETSON FORD or our products or services, promotional material from selected partners, or to contact Users when necessary. STETSON FORD uses User's Financial Data to verify User's qualifications for certain products or services and to bill User for products and services. STETSON FORD uses User's Demographic Data to customize and tailor User's experience on the Site, displaying content that STETSON FORD thinks a User might be interested in and according to User preferences. STETSON FORD may use Service Data and Reports on an aggregate basis for such purposes as STETSON FORD deems appropriate. By using the Site, User consents to the collection and use of User's Personal Information and Service Data and Reports by STETSON FORD as described in this Privacy Policy.

3. User Choice Regarding Collection, Use and Distribution of Personal Information

Users may choose not to provide STETSON FORD with any Personal Information. In such an event, Users can still access and use much of the Site; however, Users will not be able to access and use those portions of the Site that require User's Personal Information.

4. Confidentiality and Security of Personal Information

Except as otherwise provided in this Privacy Policy, STETSON FORD will keep your Personal Information and Service Data and Reports private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect STETSON FORD or its User's rights or property; (c) to identify persons who may be violating law or the rights of third parties; (d) to cooperate with the investigations of possibly unlawful activities; or (e) enforce our terms of service. User's Personal Information is stored on secure servers. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, STETSON FORD has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information STETSON FORD collects online that is under STETSON FORD control. STETSON FORD provides Users with the capability to transmit User's Personal Information via secured and encrypted channels if User uses a similarly equipped web browser.

5. Other Limits to Your Privacy

The Site may contain links to other websites. STETSON FORD is not responsible for the privacy practices or policies or the content of such websites. STETSON FORD encourages users to read the posted privacy policies whenever interacting with any website. STETSON FORD has no control over the use of any Personal Information by third party websites, and User should exercise caution when deciding to disclose User's Personal Information.

6. Updates and Changes to Privacy Policy

STETSON FORD reserves the right, at any time and without notice or obligation, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site. STETSON FORD welcomes your comments and questions.